The Day We Did Coke in Atlanta
VISITING THE NEW WORLD | Darrin Henry
When you visit a place that’s likely to be a once in a lifetime call, there’s a certain obligation to experience what that place has to offer while you’re there; to try new things. Our checklist for Atlanta, Georgia couldn’t ignore a visit to Pemberton Place, and the new, World of Coca-Cola.
I can’t shake the feeling that Coca-Cola’s museum is actually a very clever marketing ploy – we’ve paid to get in to let them tell us how great their product is, then in turn be more inclined to go out and pay to consume the product.
But then the marketing people at Coca-Cola are clearly some of the best in the business. Forbes listed the soft drink as fourth most valuable brand in 2015, behind Apple (1st), Microsoft and Google.
The World of Coca-Cola museum is part of a collection of attractions located within the Olympic Centennial Park area. The CNN Centre is nearby.
More than five years ago both Sharon and I pretty much ceased drinking high sugar content soft drinks; it was an easy decision, the health benefits were a no brainer. But now and again we may indulge ourselves. Consumer or not, learning more about the history of such an iconic drink is too intriguing an opportunity to pass up.
Here’s a picture blog of our visit.
Photographing in here was a low light challenge, so the high ISO and high aperture settings may be noticeable. Enjoy the taste – sorry, I mean pictures!